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Recognition technology
improving birdlife

For many years we have been the preferred development partner for Vogelbescherming (Bird Preservation). Like them, we are committed to helping preserve bird wildlife throughout the Netherlands. What we like to bring to the table are new technologies that encourage birdwatching and interaction amongst our users.

We continuously raise awareness for our cause. The more people get involved, the louder the voice of the birds that brighten up Dutch skies. We've learned that easy & fun do the heavy lifting when it comes to mobilizing and expanding our user base.

The candy store

Technologies are emerging at accelerating speed. To be honest, it's a jungle out there. We avoid getting distracted and groom our technology stack with great caution. It's not about how many technologies you master, it's how much you get out of them. Focus propels us forward. We were early to jump on the Amazon Web Services bandwagon. For us, it was eminent the technology giant was going to be the fastest-growing solution provider in our corner of the industry.

AWS is awesome

For our tech-minded team, AWS is like a candy store. It provides us with more than 175 products and services that fuel zillions of solutions everywhere. In 2016 AWS launched AWS Rekognition; powerful recognition software. Today, all kinks are out. We consider the technology proven and are ready to put it into practice for Vogelbescherming.

The win-win concept

We are responsible for the corporate website, as well as different themed websites (i.e. and apps. Throughout the year we run a variety of campaigns to boost traffic. We urge our users to count birds and report on the species they encounter. This is where recognition technology comes into play. The idea was to ask birdwatchers to upload photos from their mobile phones. We would then run them through a Rekognition powered engine that would provide immediate feedback on the probable type of bird.

The concept unlocks a fun and friendly user experience. Just as important: it gives us more detailed information on the status of birdlife in the Netherlands.

Partner up for speed

Together we achieve more. Instead of developing our own model to build and feed a machine learning algorithm, we looked for partners that share our cause and might already have an algo in place. For photos, we found who was eager to collaborate. The two of us are now able to run vast amounts of visual media through our AWS supported recognition engine. Automatically tagging all visual information it contains. The type of bird, time of day, location, surrounding elements; you name it, we can collect the data for multipurpose usage.

Another nifty detail

Our traffic generating websites and apps process millions of visitors. There is no way to predict when they get active. To ensure peak performance and cut costs at the same time, we innovated a serverless solution that is able to scale automatically - without the use of costly server capacity. This saves Vogelbescherming tens of thousands of euros, each year.

Can you imagine what this all means?

Want to learn more?